Marketing is the most important function of any business. Never than before any business can have access to million of people around the world without a fortune 500 marketing budget. The most crucial part of marketing today is being able to differentiate yourself and bring value to your prospective customers before you make the sale. This new way
The most crucial part of marketing today is being able to differentiate yourself and bring value to your prospective customers before you make the sale. This new way of online marketing is called inbound marketing.
The process of inbound marketing is one of the most effective marketing strategies today.
Inbound marketing can be fully integrated with traditional internet marketing strategies such as SEO, PPC, Email Marketing and others.
By providing value at the top of the conversion funnel, you build trust and authority in the eye of your customers. Since your potential customers have already been in contact with, and hopefully you were able to get his contact information, you can then proceed to the nurturing phase of the funnel.
The nurturing stage of the conversion funnel allows you to build rapport with your prospective customers. You do this by giving them more value through guides, resources, reports and any other valuable information that will help your customers achieve specific goals.
Following the nurturing stage is the sale. After building trust and relationship with your prospective customers, you can now send him to the end of the funnel where you ask him to buy your product.
You can use SEO and PPC to attract prospective buyers. SEO requires a lot more patience and work upfront to see any significant results, but the value it bring is more lasting. As for PPC, you will always need to pay to attract new customers. However, you shouldn’t hesitate to use PPC campaign to test your offer before spending months on an SEO campaign.
Email marketing usually is the cornerstone of any internet marketing campaign as it always you to continuously communicate to warm lead at a cost equal to ZERO. Email marketing is very powerful as well to promote other’s people products.
Whether you a local repair garage or an e-commerce website, a well executed online marketing campaign will help you make more money. People are always more likely to buy from brands that are familiar to them. If your competition is using the internet to market their business, so should you.
Finally, depending on your business one or more marketing strategy will be more adequate. Make sure to get a digital marketing consultant to steer you to the right direction. Spending 200$ for consulting advice will pay off hundred fold instead of losing money testing and shooting in the dark.