Your Guide To SEO For Lawyers
If a lawyer wants to attract clients, they are going to want to create a strong website for themselves. These days, not everyone finds a lawyer via recommendations. Many people search for the right kind of lawyer online.
These simple SEO tips will be able to help any lawyer make their site successful:
Choose The Right Keywords
When people look for your site, they will use specific types of phrases. For example, if you are a divorce lawyer in New Jersey, someone might search using the term “New Jersey divorce lawyer.”
You need to make sure that these search phrases are being used on your site. If your site contains the terms that people are looking for, you will be able to bring in plenty of traffic.
Place Your Keywords Where They Matter Most
When you add keywords to your site, you should make sure that you are placing them in the right areas. You will want keywords in your site title, your page descriptions, your headers, and your blog categories.
If you have images on your site, you will want to want to include keywords there as well. You should also make sure that your site uses a permalink structure that displays the title of your page or post. Having keywords in your URLs can give your page a boost.
Link Back To Pages On Your Site
When it makes sense, you should try to link back to other pages that are on your site. Doing this makes it easier for search engines to index all of the pages on your site. Also, visitors may click on your links to look at the content. This kind of behavior can give your site an SEO boost.
In addition to linking back to your pages, you may want to link to other pages that contain valuable content. As an example, you might want to link to a state site about local laws. Linking out to sites like this makes it easier for search engines to categorize your site.
Ensure That All Of Your Pages Load Quickly
Search engines want to make sure that visitors can browse your page easily. If your site has slow load times, you may be penalized. Also, slow load times may cause a person to click away from your site. This can increase your site’s bounce rate, which can negative impact your rankings.
Find out what you can do to improve your site’s load times. Get rid of flashy widgets, and work to clean up your code. A simple, fast-loading site is much better than a complex one.
Every law office needs a professional and easy-to-navigate website. However, lawyers also need to make sure that potential clients can find their sites. If you’re an attorney in need of high quality Law Firm SEO Services, click here for our Dallas SEO consultant recommendation. Alternate Dallas SEO Geek locations: Austin, Houston, and San Antonio. He also provides Dentist and Plastic Surgery search engine optimization. If you follow this guide to SEO for lawyers, you will be able to increase your site’s search traffic.